Friendly Neighborhood Content Strategist

With great content comes great responsibility

If you're not using content marketing, you're missing out on one of the most powerful tools in your online arsenal. Content marketing is the process of creating and distributing valuable content to attract and retain a clearly defined audience.

SEO

SEO is the practice of optimizing a website for Google and other search engines with the goal of earning more web traffic and improving the visibility of the site. When done correctly, SEO results in increased leads, customers, and sales.

Conversion Optimization

Conversion optimization is the process of increasing the amount of visitors to a website who take a desired action, such as making a purchase or filling out a contact form. Conversion helps you achieve your business goals by increasing traffic and sales.

Brands really can make a difference...

Developing a content strategy that focuses on creating valuable, engaging content that will resonate with your target audience needs a superhero to drive results.

I am that superhero. I’m a content strategist with over 20 years of experience in content marketing and SEO with proven results.

I’m a content writer first and foremost who develops SEO and content strategies for businesses big and small. I love working with brands who are passionate about their work and want to make a difference in their community.

My goal is to help these businesses succeed and reach more people online with story-based, expert-driven content. I truly believe every company has a story to tell – even if they don’t think they do.

Melissa Popp, Star Wars: The Last Jedi premiere night

Dress for the job you want, not the one you have

Melissa Popp and Leslie David Baker from The Office

Melissa Popp. Red Rocks, Morrison, Colorado

I've worked with some pretty awesome people

Adam Ragsdale, NuLeaf Naturals

Melissa has a unique superpower to uplift any team. She brings a tremendous breadth of expertise not only in digital, but marketing strategy overall. A perpetual learner, she has her finger on the pulse of innovation and is eager to share her knowledge. Anyone would be fortunate to work with Melissa.

Jennifer Romeiro, Mobile RV Glass

Melissa is so talented and versatile. My company has worked with her for a couple of years now and she has always delivered. She is creative, organized, a great writer, and her work ethic is unmatched. Melissa walked us through the process and has always had our best interest in mind. It has been and continues to be so easy to work with her. She has become our go to for digital marketing. Melissa is an asset to whoever she works with and brings years of knowledge and experience to every project. She has a plethora of knowledge about SEO and how to use your sites content to get you the best results. Ever since we began working with Melissa our internet presence has skyrocketed. I HIGHLY recommend Melissa to all.

Richard Mohr, Mountain West Credit Union Association

I only worked with Melissa for a short time, and I think her skills are misunderstood. Her profile says that she’s an expert writer, content strategist and link developer, but I consider her to more of an artist. Melissa can take a subject she knows little about and transform it into a blog or piece of content that’s relevant, timely and interesting. That’s really hard and she’s really good. She’s also a wizard when it comes to link development and understands how to build a strong profile that boosts and maintains search engine rankings. She’s also open, welcoming, honest and fun and would make a fantastic addition to any organization.

More About Me

Who Am I?

As the Content Strategy Director at RicketyRoo, Melissa Popp works with clients directly to create engaging and authoritative content that dominates local search results.

Every client has a story – especially small and medium businesses. Melissa takes those stories and creates content that improves experience optimization and increases conversion goals.

Why Choose Me

I’m a content strategist who helps businesses create and optimize content for their websites. I have a deep understanding of how to write for the web and how to make content engaging and effective. My services include content strategy, content writing, and SEO. My clients have seen remarkable results from my work, with increased traffic and better engagement with their target audiences.

Passionate about what I do

No BS

Partners with your brand

Provides data-driven recommendations

Creates impact-based strategy

My Experience

Writing: 32 years

Content Strategy: 18 years

Content Marketing: 15 years

SEO: 12 years

Funnel Optimization: 10 years

Conversion Rate Optimization: 6 years