As the Content Strategy Director at RicketyRoo, Melissa Popp works with clients directly to create engaging and authoritative content that dominates local search results. Every client has a story – especially small and medium businesses. Melissa takes those stories and creates content that improves experience optimization and increases conversion goals.
Content marketing has become essential for businesses looking to establish their brand, engage their target audience, and drive revenue. In today’s digital landscape, where consumers are constantly bombarded with advertisements and promotions, content marketing offers a more subtle, informative, and valuable approach. What is Content Marketing? Content marketing creates and distributes relevant and valuable content to attract…
As the new year unfolds, it’s a tradition for many of us to set goals and chart a course for the upcoming 12 months. It’s a time for reflection, ambition, and a touch of aspiration. For me, 2024 is about taking significant leaps in my professional and personal life. While the master plan is still…
As the final chapters of 2023 are being written, I press the pause button on the hustle and bustle to reflect on a year that’s been an extraordinary blend of professional milestones, personal victories, and deepening connections. It’s a year that saw me stretch beyond my comfort zone, celebrate achievements I hardly saw coming, and…
AI content writing has revolutionized the way businesses and individuals create written content. This emerging technology utilizes artificial intelligence to generate human-like text, making it an essential tool for marketers, content creators, and businesses. Like any innovation, AI content writing comes with its own set of advantages and disadvantages. Let’s explore the good, the bad, and…
As a website owner, you may be tempted to repurpose the same content across multiple sites you own. After all, if the content is engaging, informative, and successful on one site, why not duplicate it for additional exposure? Unfortunately, this seemingly innocuous approach can lead to a host of issues that can negatively impact your…
Headers are as crucial to a blog post as the Force is to a Jedi. They serve as the lightsaber that cuts through the noise and draws the reader in with the power of the Dark Side (just kidding, we’re sticking to the Light Side here!). Writing the perfect header is a balancing act that…
Writing a blog post can seem daunting, but it doesn’t have to be. By following some simple steps and best practices, you can create a well-written and engaging blog post that will interest and inform your readers. Here are some tips on how to write a great blog post: Following these tips can create a…
A headline is the first thing readers see when they come across your blog post, and it’s often the determining factor in whether they will click through and read your content. That’s why it’s so important to write a compelling headline. Here are some tips on how to write a great headline: Following these tips,…
A meta description summarizes a webpage’s content that appears in search engine results pages (SERPs). It’s an important element of on-page SEO because it helps give context to the page and can influence whether someone clicks through to your site. Here are some tips on how to write a great meta description: By following these…
As a blogger, it’s important to start your posts off with a strong introduction that hooks your reader and sets the stage for the rest of the content. A great blog post introduction should do the following: Here are a few additional tips for crafting a great blog post introduction: A great blog post introduction…