As the Content Strategy Director at RicketyRoo, Melissa Popp works with clients directly to create engaging and authoritative content that dominates local search results. Every client has a story – especially small and medium businesses. Melissa takes those stories and creates content that improves experience optimization and increases conversion goals.

what is content marketing

Content Marketing 101: A Brief Guide

Content marketing has become essential for businesses looking to establish their brand, engage their target audience, and drive revenue. In today’s digital landscape, where consumers are constantly bombarded with advertisements and promotions, content marketing offers a more subtle, informative, and valuable approach. What is Content Marketing? Content marketing creates and distributes relevant and valuable content to attract…

2024 Goals by DALL-E

2024 Goals

As the new year unfolds, it’s a tradition for many of us to set goals and chart a course for the upcoming 12 months. It’s a time for reflection, ambition, and a touch of aspiration. For me, 2024 is about taking significant leaps in my professional and personal life. While the master plan is still…

RicketyRoo WTSFest USA 2023 pre-party-min

2023 Goals Reflection

As the final chapters of 2023 are being written, I press the pause button on the hustle and bustle to reflect on a year that’s been an extraordinary blend of professional milestones, personal victories, and deepening connections. It’s a year that saw me stretch beyond my comfort zone, celebrate achievements I hardly saw coming, and…

Blurry keyboard

An Introduction to AI Content Writing

AI content writing has revolutionized the way businesses and individuals create written content. This emerging technology utilizes artificial intelligence to generate human-like text, making it an essential tool for marketers, content creators, and businesses. Like any innovation, AI content writing comes with its own set of advantages and disadvantages. Let’s explore the good, the bad, and…