Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Melissa Popp: Friendly Neighborhood Content Strategist ## Sitemaps [XML Sitemap](https://www.melissapopp.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Pages - [20 Years in Content Marketing](https://www.melissapopp.com/speaking/): The best content talks don't send people back to work with a notebook full of nice ideas and no clue what to do next. - [Appearances](https://www.melissapopp.com/appearances/): Webinars & Podcasts Search Party Podcast: Building The Best Brand Voice w/ Melissa Popp | Search Party Episode 14 SEO in 2026: Stand out and survive by focusing on user intent Page 2 Podcast: How Melissa Popp Uses ChatGPT, Claude & Perplexity to Build Human Content at Scale Clarity Jams: When your site undersells your experience (but you’re too busy to notice) SEO in 2026 Livestream Book Launch More Than You Can Chew: How to Use AI Without Losing Your Creative Soul with Melissa Popp of RicketyRoo Content Logistics: How to Build a High-Impact Content Strategy With a Limited Budget Unscripted SEO: Bridging SEO with Multi-Channel Marketing: My Conversation with Melissa Popp The Simple and Smart SEO Show: The Truth About SEO and Marketing: Organic SEO Tips To Help You Get Noticed & Grow Your Business! Clearscope: Content Teardown + Audit with Amanda Jordan and Melissa Popp of RicketyRoo Adventures in Local Search Marketing: Melissa Popp on Consumer-Centric Storytelling in Content Marketing SERP's Up: The hard work of maintaining your Google rankings The SEO Rant!: What Does 'Discovered - Currently Not Indexed' Mean About Your Pages? WTSPodcast: The One Where We Discuss How To Bounce Back From A Layoff Work In SEO Podcast: Ep#8 Melissa Popp Television Want to save money on your next road trip? Here are some simple ways to do it, ABC Detroit (2020) Your Favorite Website Could Be Blocked Under Proposed FCC Change, CBS Denver (2017) What are you waiting for? Let's talk today! - [Page Not Found? But I Am!](https://www.melissapopp.com/well-thats-embarassing/): Twenty years in content taught me one thing: sometimes, you land exactly where you didn’t plan to be. - [20 Years of Content Strategy and Storytelling](https://www.melissapopp.com/experience/): I've spent the last two decades helping brands figure out what they actually need to say, who needs to hear it, and how to turn that attention into action. - [Featured Work](https://www.melissapopp.com/featured-work/): Guest Posts BrightLocal: How to craft unique and helpful location pages + free checklist BrightLocal: Boost Your Online Presence with Service Area Pages RankSuite: Project Management is for Personal Growth BrightLocal: Empowering Your Content Team with Tools and Technology BrightLocal: From Team to Process: Mastering Content Creation for Client Success Moz: How to Generate Top-Shelf Content with Budget Constraints BrightLocal: Why E-A-T Inspires Local Content Creation Contributor MetaMonster: What's Actually Working in AI Search: 17 SEO Pros Share Real Client Results r/localsearch: AMA with Melissa Popp - VP of Content Strategy & Innovation at RicketyRoo SEOFOMO: SEOFOMO’s Organic Traditional & AI Search Trends for 2026: Top Challenges, Expectations & Actions Sitebulb: SEO in 2026: 17 Expert Tips & Predictions Moz: 2026 SEO Trends: Top Predictions from 20 Industry Experts BrightLocal: 16 Key Takeaways from Local SEO for Good Digital E-A-T's: How to Build Resilience as a Digital Marketer Oncrawl: How to diversify your traffic sources to reduce search reliance BrightLocal: Top Local SEOs to Follow Search Engine Roundtable: Daily Search Forum Recap: May 12, 2025 SEOFOMO: The SEOFOMO Ecommerce SEO in 2025 Survey Results BrightLocal: Expert Predictions for Local Marketing in 2025 SEOFOMO: The SEOFOMO Community Top SEO Predictions & Tips for 2025 Searchlab: Expert Digital Marketing Tips: Brighton SEO Sitebulb: SEO in 2025: Trends to Look Out For WTS Knowlege Hub: How to Create SEO Content Outlines Using Free SEO Tools RivalFlowAI: A No-Fear Way to Adopt an AI Content Strategy Ahrefs: So You’ve Been Asked To “Humanize” AI Content Sitebulb: How To Deal With Expired Articles That Are No Longer Relevant RichSnippets by Traffic Think Tank: Local Posts Get Local Boasts (4/18/24) LearningSEO.io: Search Rankings Drop Analysis Tips HawkSEM: What Are Local SEO Citations? + Pro Tips on How to Use Them SearchLab: Expert marketing tips from Brighton SEO San Diego (2023) iPullRank: Your 2024 Boring (and Ridiculous) Generative AI & SEO Predictions HubSpot: 5 Concerns Marketers Have About AI & How Leadership Can Address Them #SEOFOMO This week's SEO Awesomeness and SEOs & Digital Marketers to Follow: 11/12/2023 Your Digital Marketing News with MarketingFOMO: Nov 13, 2023 ContentForward: Budget Constraints? New Content vs Optimizations Daily Search Forum Recap: November 8, 2023 Search with Candour Podcast: 2023 Halloween Spooktacular BrightLocal: Expert Focus: SEO House of Horrors TwelveTwentyFive: 102 Tips to Becoming a Better Marketing Consultant LearningSEO.io: Avoiding Duplicate Content NearMedia: Apple's Future Vision, Ratings Inflation, SMB SaaS Sprawl The Gray Dot Company: Content Pruning SEO: How to Resolve Cannibalization & Improve Quality BrightLocal: What Does Artificial Intelligence Mean for Local SEO? iPullRank: Your 2023 Boring (and Ridiculous) SEO Predictions Planable: 6 Key Steps to a Successful Multi-Location Marketing Strategy (+ 5 Tools to Help You) SEOSLY: SEO Newsletter #76: BrightSEO & SEO News! SNYCU: Ep. 283, April 24, 2023 SEOArcade: In My Opinion, “Domain Authority” Is A Garbage SEO Metric MarketingMiner: The ultimate local SEO guide and checklist for 2023 clockworkTalent: SEO Job Interview Questions YOU Should Be Asking The Interviewer SNYCU: Ep. 238 June 9, 2022 LocalU: Last Week in Local for Week Ending June 6, 2022 The SEO Weekly: Episode 28 - Author Rank, an Apple Search Engine & 100 SEO Mistakes Claire Carlile Marketing: Local SEO Resources Search Engine Land: 5/17/2021 Daily Brief The #SEOFOMO's SEO & Digital Marketers to Follow: 5/30/2021 Edition Remoters: The Best Project Management and Collaboration Tools for Remote Working Teams SearchEngine Roundtable: SEO's 8 Bit Menorah Writer Online RV Trader RVT.com TripSavvy RVwithMe RV Rentals Guide Go RVing Canada Television Academy TechNorms MakeTechEasier Print RV Open Road What are you waiting for? Let's talk today! - [Thank You!](https://www.melissapopp.com/thank-you/): Thank you for booking a time to chat with me! A calendar invite will be your way shortly. - [Let’s Talk](https://www.melissapopp.com/contact/): You've made it this far, so let's see what we can make happen. - [20 Years of Content Strategy That Actually Works](https://www.melissapopp.com/about/): I've spent 20 years helping brands figure out what makes them worth paying attention to. - [Home](https://www.melissapopp.com/): Twenty years in content marketing and SEO teach you a lot. The biggest lesson? Most businesses know what they do. They can list the services, the features, the process, the whole thing. ## Testimonials - [Celeste Gonzalez](https://www.melissapopp.com/testimonials/celeste-gonzalez/): I would not be where I'm at in my career if it weren't for Melissa. She is an absolute powerhouse who puts 110% into everything she does. From my very first day at RicketyRoo, Melissa took me under her wing and helped me transform into a better SEO and a better person. She has all the technical skills, I can ask her anything about content and she knows it. She has even supported my CRO and SEO testing efforts, always pushing me to do better and helped me grow into becoming a Director and having my own department. Anyone who has the chance to work with Melissa in any capacity is truly lucky. From enterprise level businesses to very small local ones, she can create and scale a content strategy for them. Aside from helping me with the technical skills, she helped me grow with the soft ones too. She has been absolutely instrumental in my growth and career, and any success I have, I share with her. - [Kristin Potts](https://www.melissapopp.com/testimonials/kristin-potts/): I've worked with Melissa Popp on several content initiatives, and she consistently brought thoughtful, well-researched work to the table. She's skilled at taking complex topics and turning them into accessible, clear content that aligns with brand goals. Whether it’s website copy, blog posts, or social content, Melissa approaches each project with a strong sense of purpose and attention to detail. - [Kaleigh Fuentes](https://www.melissapopp.com/testimonials/kaleigh-fuentes/): In my role as Account Manager and SEO Strategist at RicketyRoo, Melissa was an absolute lifesaver. As the Content Strategy Director, she played a pivotal role in driving the growth and success of our content team. With over 20 years of digital marketing expertise, Melissa consistently served as a trusted resource, offering insights into strategic content marketing, SEO, and technical challenges. In my time working with her, it was evident that she cares deeply about the content her team produces and always ensures that content aligns with the strategic goals of the client. - [Joel Morrow](https://www.melissapopp.com/testimonials/joel-morrow/): Melissa Popp brings a unique combination of talents. With a foundation in writing, she blends content development, search engine optimization (SEO), and other key digital skills. Highly technically with marketing technology tools, she is able to execute these ideas into action and measure what works and what doesn't. All with a positive, can-do attitude and an unwavering focus to get things done. It's rare to find someone who can wear so many hats, a valuable asset in today's complex digital marketing environment. I highly recommend Melissa to help companies seeking to up their digital game. - [Joe Cortez](https://www.melissapopp.com/testimonials/joe-cortez/): I've had the honor and pleasure of working with Melissa for over five years - first as a colleague with TripSavvy, and later as a consultant. Simply put: nobody knows SEO and content like Melissa. As a collaborator, she's helped me to better understand my own traffic patterns, taught me how to use tools like SEMRush to find keywords to approach for traffic, and how to consider SEO campaigns alongside other platforms, including paid and social media. Working under her, Melissa and I were able to drive incredible social engagement for clients, driving in-store traffic with a combination of content, social call-outs, and paid advertising. She is an incredible asset to whoever she works with, a consummate professional, and a good friend. I know she will exceed expectations in everything she does, and can't wait to see what's next. - [Reh Harvey](https://www.melissapopp.com/testimonials/reh-harvey/): Melissa is an expert in everything content. By pulling her vast sources of knowledge together, Melissa creates content that is not only effective but interesting to the reader. - [Vikram Kinkar](https://www.melissapopp.com/testimonials/vikram-kinkar/): I have worked with Melissa for nearly a decade now. She is a highly disciplined and exceptionally creative writer who doesn't leave any stone unturned to get the best information on any given topic. She has an amazing work ethic, is dedicated, methodical and very capable of accepting any challenge that comes her way. - [Jennifer Romerio](https://www.melissapopp.com/testimonials/jennifer-romerio/): Melissa is so talented and versatile. My company has worked with her for a couple of years now and she has always delivered. She is creative, organized, a great writer, and her work ethic is unmatched. Melissa walked us through the process and has always had our best interest in mind. It has been and continues to be so easy to work with her. She has become our go to for digital marketing. Melissa is an asset to whoever she works with and brings years of knowledge and experience to every project. She has a plethora of knowledge about SEO and how to use your sites content to get you the best results. Ever since we began working with Melissa our internet presence has skyrocketed. I HIGHLY recommend Melissa to all. - [John Sileo](https://www.melissapopp.com/testimonials/john-sileo/): Melissa is a very knowledgeable, highly efficient and deeply kind content professional. I have never worked with someone who is more willing to go above and beyond to do good work on my behalf. I have nothing but praise for her level of customer service, her communication skills and her expertise at SEO. I highly recommend Melissa to anyone looking for such a partner.