The best content talks don’t send people back to work with a notebook full of nice ideas and no clue what to do next.
I help people think differently about content: what it’s supposed to do, how it connects to the business, and why so many teams are working harder than they need to.
I’ve spent more than twenty years in content strategy, SEO, and digital marketing. I’ve led teams, built frameworks, cleaned up messy content systems, and helped organizations turn scattered ideas into content that actually moves people.
On stage, I bring the real stuff: the strategy, the execution, the mistakes, the weird little moments where the whole thing finally clicks. I want your audience to leave with sharper thinking, practical next steps, and the confidence to do something better when they get back to work.
Speaking Style
Direct. Practical. No filler.
I’m not there to make weak strategies sound better than they are. If something is broken, I’ll say so. Then I’ll show people how to fix it.
My sessions blend honest advice, real-world examples, and frameworks people can actually use. I keep it conversational, interactive, and focused on outcomes. The best talks don’t hide behind theory. They give people language for the problems they’ve been feeling for months and a way to move forward.
Topics I Speak On
Content Strategy for Funnel Optimization
A lot of businesses are publishing content. Far fewer can explain what that content is doing for the funnel.
In this session, I show teams how to connect content to buyer intent, identify gaps across the customer journey, and build strategies that support leads, conversions, and long-term loyalty. We look at what works, what doesn’t, and how to stop creating content that keeps everyone busy without moving anyone closer to a decision.
Audiences leave with clear frameworks, stronger questions to ask before creating content, and a better way to measure whether content is actually doing its job.
AI Workflows that Keep Humans in the Driver’s Seat
AI can speed up content work. It can also make average content easier to produce at scale, which is not the win people think it is.
This session shows teams how to use AI without handing over strategy, voice, judgment, or quality control. I walk through practical workflows using tools like ChatGPT custom GPTs, Claude Projects, and Perplexity Spaces for ideation, research, writing, editing, and content review.
The focus is tactical. How do you use AI for the heavy lifting while keeping human thinking at the center? How do you scale smarter without flattening your voice? How do you build systems your team will actually use?
You don’t have to choose between efficiency and editorial quality. You do have to build the workflow on purpose.
Previous Appearances
Local SEO for Good 2025
From Google Maps to TikTok: Adapting Local Content for Every Platform
Local content can’t be copied and pasted across every channel and expected to perform.
What works for Google may fall flat on Instagram. What gets attention on social may not help someone choose a local business. In this session, I break down how local content needs to shift across search, social, and emerging discovery platforms.
We talk about how to repurpose content without watering it down, how to match the message to the platform, and how to keep the strategy connected when every channel seems to want something different.
WTSFest Philly 2025
Human-Led, AI-Powered: How I Use AI to Supercharge Content Creation
Search is changing, and marketing budgets are starting to feel the squeeze.
In this debate-style session, I join other search leaders to talk through a practical question: where should your next $10K go?
We look at the tradeoffs between Google, local search, social search, AI-driven discovery, and other emerging channels. The goal isn’t to chase every shiny thing. It’s to help marketers make smarter budget decisions based on audience behavior, business goals, and the reality of limited resources.
SEO Foresight 2026
Aligning multi-engine strategy, LLM search, entity SEO & social discovery
Barry Schwartz, Erin Sparks, Melissa Popp, Grace Frohlich – [Debate] Budgeting for multi-engine search: Where should your next $10K go?
Let’s Give Your Audience Something They’ll Actually Use
Tell me about your event, your audience, and what you want people to take away.
I’ll shape the talk around the room: the pressure they’re under, the decisions they’re making, and the content problems they’re tired of pretending are just process issues.
Let’s give them something they remember because they can use it.