Most content talks send people back to work with a notebook full of nice ideas and no clue what to do next. I don’t want to be that hour of your event.
I help people think differently about content: what it’s supposed to do, how it connects to the business, and why so many teams are working harder than they need to.
I’ve spent more than twenty years in content strategy, SEO, and digital marketing. I’ve led teams, built frameworks, cleaned up messy content systems, and helped organizations turn scattered ideas into content that moves people. On stage, I bring the real stuff: the strategy, the execution, the mistakes, the weird little moments where the whole thing finally clicks. Your audience should leave with sharper thinking, practical next steps, and the confidence to fix something when they get back to their desks.
Speaking Style
Direct. Practical. No filler.
I’m not there to make weak strategies sound better than they are. If something is broken, I’ll say so. Then I’ll show people how to fix it.
My sessions mix honest advice, real-world examples, and frameworks people can put to work the same week. I keep it conversational and interactive, and I stay focused on outcomes. The best talks don’t hide behind theory. They give people language for the problems they’ve been feeling for months and a way to move forward.
Topics I Speak On
Content Strategy for Funnel Optimization
Many businesses are publishing content. Far fewer can explain what that content is doing for the funnel.
In this session, I show teams how to connect content to buyer intent, identify gaps across the customer journey, and build strategies that drive leads, conversions, and long-term loyalty. We look at what works, what doesn’t, and how to stop creating content that keeps everyone busy without moving anyone closer to a decision.
Audiences leave with clear frameworks, stronger questions to ask before creating anything, and a better way to measure whether content is doing its job.
AI Workflows That Keep Humans in the Driver’s Seat
AI can speed up content work. It can also make average content easier to produce at scale, which is not the win people think it is.
This session shows teams how to use AI without handing over strategy, voice, judgment, or quality control. I walk through practical workflows using tools like ChatGPT customGPTs, Claude Projects, and Perplexity Spaces for ideation, research, writing, editing, and content review.
The focus is tactical. How do you let AI do the heavy lifting while keeping human thinking at the center? How do you scale smarter without flattening your voice? How do you build systems your team will actually use?
You don’t have to choose between efficiency and editorial quality. You do have to build the workflow on purpose.
Previous Appearances
Local SEO for Good 2025
From Google Maps to TikTok: Adapting Local Content for Every Platform
Local content can’t be copied and pasted across every channel and expected to perform.
What works for Google may fall flat on Instagram. What gets attention on social may not help someone choose a local business. In this session, I break down how local content needs to shift across search, social, and emerging discovery platforms.
We cover how to repurpose content without watering it down, how to match the message to the platform, and how to keep the strategy connected when every channel seems to want something different.
WTSFest Philly 2025
Human-Led, AI-Powered: How I Use AI to Supercharge Content Creation
AI won’t replace content teams. Left unchecked, it will happily flatten their voice.
Content demands keep growing while headcount doesn’t, and the pressure to move faster makes it easy to publish work that sounds like everyone else’s. In this session, I walk through my actual workflow, from research in Perplexity to drafting with a custom GPT trained on my voice to first-pass edits in Claude, and where the human still has to take over.
We cover how to train AI on your voice instead of settling for generic output, the safeguards that catch hallucinations before they publish, and how to hand off the grunt work while keeping strategy, judgment, and the final word.
SEO Foresight 2026
Aligning multi-engine strategy, LLM search, entity SEO & social discovery
Barry Schwartz, Erin Sparks, Melissa Popp, Grace Frohlich – [Debate] Budgeting for multi-engine search: Where should your next $10K go?
Let’s Give Your Audience Something They’ll Actually Use
Tell me about your event, your audience, and what you want people to walk away with.
I’ll shape the talk around the room: the pressure they’re under, the decisions they’re making, and the content problems they’re tired of pretending are just process issues.
Let’s give them something they’ll remember and can use.