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Friendly Neighborhood Content Strategist

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Content Marketing

If you're not using content marketing, you're missing out on one of the most powerful tools in your online arsenal. Content marketing is the process of creating and distributing valuable content to attract and retain a clearly defined audience.

SEO

SEO is the practice of optimizing a website for Google and other search engines with the goal of earning more web traffic and improving the visibility of the site. When done correctly, SEO results in increased leads, customers, and sales.

Conversion Optimization

Conversion optimization is the process of increasing the amount of visitors to a website who take a desired action, such as making a purchase or filling out a contact form. Conversion helps you achieve your business goals by increasing traffic and sales.

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With over 20 years of experience in content marketing and SEO, I’ve been the driving force behind many successful strategies. I’m the content whisperer, crafting SEO and content strategies for businesses of all sizes. I thrive on collaborating with brands that share my passion for storytelling.

Whether you’re a startup or an established company, my strategies are tailored to elevate your brand and engage your audience effectively. Together, we’ll navigate the digital landscape and make a lasting impression.

As a seasoned content strategist, I dive into what makes your business unique. I craft strategies that not only boost your SEO and engage your audience on a deeper level but also increase your website traffic and conversion rates. From captivating blog posts to compelling website copy, I ensure every content reflects your brand’s voice and vision.

My holistic approach considers every angle of your digital presence to maximize impact and drive conversions. Let’s take your content from good to extraordinary, ensuring it resonates with your audience and stands out in a crowded market, ultimately leading to increased brand visibility and customer engagement.

My mission? To help your business not just succeed but soar. Every company has a killer story to tell—even if they don’t know it yet. Let’s dig deep, find those gems, and craft content that captivates your audience and drives real success.

Your brand’s narrative is waiting to be unleashed, and I’m here to make sure it’s heard loud and clear. Ready to turn your brand into a legend? Let’s get started and transform your business’s potential into reality!

Melissa Popp and Leslie David Baker from The Office

Dress for the job you want, not the one you have

Melissa Popp, Star Wars: The Last Jedi premiere night

Melissa Popp. Red Rocks, Morrison, Colorado

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Jack Roldan, See Deep Local

Melissa is a phenomenal force to work with, a real team player, she truly defined leadership, creativity and expertise in multiple disciplines. From being a tremendous asset to clients by not just meeting their needs but exceeding their goals and delivering differentiating content stratagem, she is an outstanding resource and expert that can be trusted to deliver outstanding output. Highly recommended!

Richard Mohr, Mountain West Credit Union Association

I only worked with Melissa for a short time, and I think her skills are misunderstood. Her profile says that she’s an expert writer, content strategist and link developer, but I consider her to more of an artist. Melissa can take a subject she knows little about and transform it into a blog or piece of content that’s relevant, timely and interesting. That’s really hard and she’s really good. She’s also a wizard when it comes to link development and understands how to build a strong profile that boosts and maintains search engine rankings. She’s also open, welcoming, honest and fun and would make a fantastic addition to any organization.

Joe Cortez, Joe Cortez Industries

I’ve had the honor and pleasure of working with Melissa for over five years – first as a colleague with TripSavvy, and later as a consultant. Simply put: nobody knows SEO and content like Melissa. As a collaborator, she’s helped me to better understand my own traffic patterns, taught me how to use tools like SEMRush to find keywords to approach for traffic, and how to consider SEO campaigns alongside other platforms, including paid and social media. Working under her, Melissa and I were able to drive incredible social engagement for clients, driving in-store traffic with a combination of content, social call-outs, and paid advertising. She is an incredible asset to whoever she works with, a consummate professional, and a good friend. I know she will exceed expectations in everything she does, and can’t wait to see what’s next.

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Melissa Popp is the Content Strategy Director for RicketyRoo. With two decades of experience helping businesses amplify their online presence, Melissa brings knowledge, innovative ideas, and actionable strategies tailored to today’s competitive landscape. Her expertise is backed by successful collaborations with diverse businesses, from small local shops to larger enterprises, proving the effectiveness of well-crafted content strategies in driving tangible results.

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I’m a content strategist who transforms business websites with killer content and SEO. I know how to craft web content that’s both engaging and effective. My services include content strategy, writing, and SEO magic. My clients see skyrocketing traffic and supercharged audience engagement from my work.

Passionate about what I do

No BS

Partners with your brand

Provides data-driven recommendations

Creates impact-based strategy

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Writing: 35 years

Content Strategy: 20 years

Content Marketing: 18 years

SEO: 15 years

Funnel Optimization: 12 years

Conversion Rate Optimization: 10 years