Melissa Popp

Your Friendly Neighborhood Content Strategist

With great content comes great responsibility

Content Marketing

Are you leaving one of your most potent tools untouched? Content marketing isn't just a buzzword—it's the key to reaching your target audience. Imagine content that speaks directly to your customers, drawing them in and keeping them hooked. Start leveraging content marketing today and turn your audience into loyal followers.

SEO

Is your website getting the recognition it deserves? SEO is your ticket to ensuring Google and other search engines see your value. Imagine more traffic, greater visibility, and a steady flow of leads and customers. Fine-tune your SEO today and watch it drive your business growth.

Conversion Rate Optimization

Are your website visitors just passing by? Conversion rate optimization turns those visitors into action-takers—buyers, subscribers, and leads. Picture a website that doesn't just attract traffic but also drives real results—more sales more growth. Start optimizing today and turn your traffic into tangible business success.

Who am I?

With 20 years of content marketing and SEO under my belt, I’ve been the secret sauce behind countless successful strategies. They call me the content whisperer, and I’m here to help your brand tell its story loud and clear. What sets me apart is my unique ability to craft compelling narratives that boost SEO and drive traffic.

Whether you’re just starting out or already established, I bring a passion for storytelling that turns your brand’s voice into a compelling narrative. Together, we’ll create content that doesn’t just talk but sings—captivating your audience, keeping them hooked, and inspiring them to be part of your brand’s journey.

Now, close your eyes and imagine your brand’s story told in a way that boosts your SEO, drives traffic, and turns visitors into loyal customers. From blog posts that pop to website copy that converts, I ensure your content shines and resonates deeply with your audience.

Ready to see your brand succeed and soar? Let’s explore what makes your business unique and craft strategies that stand out in a crowded market. Your brand’s legend is waiting to be told, and I’m here to make sure it’s heard. Let’s get started and turn your potential into reality!

Melissa Popp and Leslie David Baker from The Office

Dress for the job you want, not the one you have

Melissa Popp, Star Wars: The Last Jedi premiere night

I work with awesome people

Richard Mohr, Mountain West Credit Union Association

I only worked with Melissa for a short time, and I think her skills are misunderstood. Her profile says that she’s an expert writer, content strategist and link developer, but I consider her to more of an artist. Melissa can take a subject she knows little about and transform it into a blog or piece of content that’s relevant, timely and interesting. That’s really hard and she’s really good. She’s also a wizard when it comes to link development and understands how to build a strong profile that boosts and maintains search engine rankings. She’s also open, welcoming, honest and fun and would make a fantastic addition to any organization.

Joe Cortez, Joe Cortez Industries

I’ve had the honor and pleasure of working with Melissa for over five years – first as a colleague with TripSavvy, and later as a consultant. Simply put: nobody knows SEO and content like Melissa. As a collaborator, she’s helped me to better understand my own traffic patterns, taught me how to use tools like SEMRush to find keywords to approach for traffic, and how to consider SEO campaigns alongside other platforms, including paid and social media. Working under her, Melissa and I were able to drive incredible social engagement for clients, driving in-store traffic with a combination of content, social call-outs, and paid advertising. She is an incredible asset to whoever she works with, a consummate professional, and a good friend. I know she will exceed expectations in everything she does, and can’t wait to see what’s next.

Vikram Kinkar, TechNorms

I have worked with Melissa for nearly a decade now. She is a highly disciplined and exceptionally creative writer who doesn’t leave any stone unturned to get the best information on any given topic. She has an amazing work ethic, is dedicated, methodical and very capable of accepting any challenge that comes her way.

Her writing is very well crafted keeping SEO in mind. That’s one reason why some of her work from a decade back still ranks in the top 10 results for us. Since she has such excellent grasp on web content writing her recommendations for content development are spot on. That’s the best RoI anyone could ask for.

If you need a writer in the tech, automobile or social media space there are few who are as good as her. She is one team member on whom I can always count on.

What are you waiting for? Let’s talk content strategy today!