Melissa Popp is a seasoned content marketing expert with over two decades of experience in the field. As the Friendly Neighborhood Content Strategist at RicketyRoo, she has built a reputation for crafting engaging, authoritative content that drives local search results and boosts the online presence of small to medium-sized businesses. Melissa’s approach is rooted in understanding the unique stories of her clients and turning those narratives into content that resonates with local audiences, earning trust and driving conversions.
Throughout her career, Melissa has faced the challenges of tight budgets and aggressive deadlines, consistently delivering top-tier content across various industries. Her strategies are grounded in real-world experience, blending thoughtful planning with practical solutions that maximize available resources. For Melissa, content creation isn’t just about meeting SEO criteria; it’s about building meaningful connections between her clients and their communities through high-quality, purposeful content.
Melissa’s expertise goes beyond just creating content—she is also a strong advocate for the power of local SEO and storytelling. She encourages businesses to connect with their regional roots, crafting content that ranks well and fosters a deeper connection with their audience. Her philosophy is simple yet impactful: by focusing on quality over quantity and leveraging the unique aspects of a business’s story, even the smallest companies can stand out and succeed online.
