As a seasoned Content Marketing Strategist with 20 years of experience, I thrive on crafting powerful narratives that resonate with audiences and amplify brand identity. My passion lies at the intersection of storytelling and strategy, where creativity meets data-driven insights to deliver content that captivates, engages, and converts.
I partner with brands to shape distinctive stories in competitive markets. By weaving authority, authenticity, and relevance into every piece of content, I help brands secure visibility, build trust, and achieve measurable success. From guiding top-ranking content strategies to creating experiences that enrich user journeys, I focus on driving meaningful results.
Content isn’t just what I create—it’s how I connect, inspire, and empower. I aim to shape narratives that elevate brands, spark action, and leave a lasting impression.
Content Strategy Director, RicketyRoo
September 2020 – Present
- Designed and executed tailored content strategies to enhance local SEO, significantly boosting client search rankings.
- Directed and supported a small team to consistently deliver high-quality content, ensuring timely completion of projects and elevating overall standards.
- Performed in-depth audience and competitor analyses, shaping strategies that drove notable increases in engagement.
- Integrated cutting-edge content marketing trends into client campaigns, refining approaches to maximize relevance and drive measurable results.
- Monitored and evaluated campaign performance with detailed monthly reporting, uncovering opportunities to optimize and enhance conversions.
- Developed a robust knowledge base of content marketing best practices, streamlining onboarding processes and fostering team efficiency.
SEO Specialist, NuLeaf Naturals
August 2019 – September 2020
- Transformed content strategies with precision-targeted SEO tactics, driving rankings for over 3,000 new keywords and dramatically increasing site visibility in just three months.
- Strategically led an outreach initiative that earned more than 100 authoritative backlinks, elevating domain strength and driving substantial growth in organic traffic.
- Streamlined technical SEO by enhancing site structure and responsiveness, securing top Google rankings for high-value keywords and significantly improving conversion rates.
Director of Digital Engagement, Altitude Agency
November 2015 – August 2019
- Directed a team to craft and execute impactful content strategies and link-building initiatives tailored to diverse client budgets, driving exceptional returns on digital marketing efforts.
- Led a critical disavow project for Alexa.com, effectively eliminating harmful backlinks and significantly enhancing keyword performance and search visibility.
- Developed and implemented a targeted content strategy for a prominent CBD brand, fostering increased web traffic, deeper customer engagement, and a notable boost in conversion rates.
Contributing Writer, Dotdash
February 2014 – April 2020
- Launched the RV travel section for TripSavvy, broadening the site’s content offerings and driving a substantial increase in niche audience engagement.
- Captured nearly 90,000 unique pageviews monthly during peak travel seasons, achieving consistent annual growth and bolstering overall site traffic.
- Authored over 100 in-depth articles on RVing and Colorado travel, earning more than 50,000 keyword rankings and markedly improving SEO visibility.
- Delivered 2.1 million pageviews in two years, demonstrating strong reader interest and the sustained appeal of RV travel content.
Content Strategist, Trailerbroker
July 2013 – November 2015
- Designed and implemented content marketing strategies for primary and partner sites, achieving top search rankings and driving significant growth in organic traffic.
- Produced and managed a robust library of over 100 blogs on RVing, positioning Trailerbroker as a trusted resource and cultivating a highly engaged readership.
- Established strategic partnerships with more than 50 leading web properties, including Airstream and Volkswagen, amplifying brand visibility and strengthening its online presence.
Senior Writer, TechNorms
June 2011 – June 2019
- Launched and expanded the Windows category for TechNorms, positioning the site as a leading authority in tech news through impactful content and widespread audience reach.
- Delivered dynamic, real-time coverage of the Consumer Electronics Show (CES), creating exclusive updates that boosted social media engagement and amplified the brand’s presence in the tech community.
- Produced in-depth product reviews for major brands like Huawei and OtterBox, enhancing the site’s reputation and fostering deeper connections with an engaged readership.
Founder, Popp-Up Writing
January 2007 – Present
- Produced an extensive portfolio of over 1,000 industry-specific content pieces, strengthening client brand engagement and fostering deeper connections with target audiences.
- Crafted compelling content for high-profile brands, including The Emmys, HP, and Samsung, amplifying visibility and resonating with key audiences.
- Achieved prominent media placements in outlets such as CBS Denver and Lifehacker, highlighting Popp-Up Writing’s adaptability and significantly enhancing brand recognition.
- Designed and executed content strategies that drove $4 million in client revenue, harnessing audience insights and fine-tuning for performance excellence.