As an accomplished Content Strategist, I collaborate directly with clients to craft captivating and authoritative content that excels in local search results. Each client possesses a unique story, particularly small and medium-sized businesses. I skillfully transform these narratives into content that enhances experience optimization and elevates conversion objectives.


Content Strategy Director, RicketyRoo

September 2020 – Present

  • Focused on content auditing, strategy, and development for local SEO clients across the United States.
  • Mapped buyer’s journey for client websites to determine the best course of action for funneling potential visitors through websites to improve overall conversion metrics.
  • Performed on page and off page SEO for clients.

SEO Specialist, NuLeaf Naturals

August 2019 – September 2020

  • Remodeled content strategy that led to an increase of over 3000+ keywords in a three-month time frame.
  • Pioneered outreach strategy for the company resulting in placements for the brand on over 100+ web properties.
  • Oversaw SEO best practices for websites helping to secure ranking positions on the 1st page of Google for conversion-generating keywords.

Director of Digital Engagement, Altitude Agency (acquired by Nuclear Networking)

November 2015 – August 2019

  • Led team focused on content strategy and link development for clients ranging in budgets from $500 to $10,000 per month.
  • Spearheaded disavow project for Amazon-owned resulting in a ranking increase of 13+ points per keyword.
  • Accelerated traffic growth by 20% for national CBD company through content strategy and optimization.

Contributing Writer, TripSavvy

February 2014 – April 2020

  • Launched RV travel section for TripSavvy (formerly Travel).
  • Averaged 10,000+ unique pageviews per month during travel season year over year since 2014.
  • Produced content related to RVing, road-tripping, and Colorado, resulting in more than 50,000+ keywords ranked and 1.1mm pageviews.

Content Strategist, Trailerbroker

July 2013 – November 2015

  • Devised content marketing strategy for primary and partner sites resulting in first-page keyword placements in the RVing niche.
  • Undertook the development of more than 100 blogs on RVing.
  • Cultivated relationships with more than 50+ web properties, including Volkswagen and Airstream, to earn online coverage.

Senior Writer, TechNorms

June 2011 – June 2019

  • Launched coverage of Windows category on the website resulting in over 25mm pageviews.
  • Publicized products, keynotes, events, and more at CES as a member of the press via the website’s social media channels.
  • Reviewed products from major consumer electronics brands, including Huawei, OtterBox, Petzi, Mophie, and IObit.

Founder, Popp-Up Writing

January 2007 – Present

  • Strategized and wrote more than 1000 pieces of content in dozens of niches for clients.
  • Created content for a variety of high-profile brands, including The Emmys, HP, Samsung, and Microsoft. Featured on CBS Denver, Synup, UpCity, RankWatch, RV Open Road, Lifehacker, and other media properties.
  • Helped clients increase revenue by $4mm through content strategy, development, and curation.






Volunteer Work