As a seasoned Content Strategy Director, I don’t just create content—I craft stories that resonate. Partnering with brands, I bring unique, one-of-a-kind narratives to life. My approach is all about creating authoritative content that dominates local search rankings. I harness the power of storytelling to transform narratives into content that boosts user experience and drives conversions. I don’t just write content; I write success stories.
Content Strategy Director, RicketyRoo
September 2020 – Present
- Developed and implemented content strategies focused on local SEO, leading to a 40% increase in client search rankings.
- Led and mentored a team of 2, achieving a 95% on-time delivery rate and a 35% improvement in content quality.
- Conducted thorough analyses of target audiences and competitors, informing content strategies that increased engagement by 27%.
- Applied emerging content marketing trends to optimize client strategies, improving content relevance and click-through rates by 12%.
- Reported on campaign performance monthly, identifying optimization opportunities that increased conversions by 22%.
- Created a comprehensive knowledge base on content marketing best practices, reducing team onboarding time by 35%.
SEO Specialist, NuLeaf Naturals
August 2019 – September 2020
- Revitalized content strategy with targeted SEO strategies, achieving rankings for 3,000+ new keywords and a 45% increase in site visibility within three months.
- Developed and executed an outreach strategy that secured 100+ high-quality backlinks, enhancing domain authority and increasing organic traffic by 30%.
- Optimized technical SEO (site structure and responsiveness), securing first-page Google rankings for high-conversion keywords and boosting conversion rates by 20%.
Director of Digital Engagement, Altitude Agency
November 2015 – August 2019
- Led a team on content strategy and link development for clients with budgets of $500 to $10K/month, achieving up to a 40% ROI on digital campaigns.
- Spearheaded a disavow project for Alexa.com, removing harmful backlinks and increasing keyword rankings by over 13 points.
- Implemented a content strategy for a national CBD company, increasing traffic by 20%, boosting customer engagement, and raising conversion rates by 15%.
Contributing Writer, TripSavvy
February 2014 – April 2020
- Pioneered the RV travel section for TripSavvy, expanding the site’s content and increasing niche audience engagement by 40%.
- Earned ~90,000+ unique pageviews per month during travel season, sustaining year-over-year growth and elevating site traffic by 25%.
- Produced 100+ articles on RVing and Colorado travel, achieving 50,000+ keyword rankings and significantly enhancing SEO performance.
- Generated 2.1 million pageviews within two years, reflecting high reader engagement and the enduring relevance of RV travel content.
Content Strategist, Trailerbroker
July 2013 – November 2015
- Developed content marketing strategies for primary and partner sites, securing first-page keywords and increasing organic traffic by 35%.
- Created and managed 100+ blogs on RVing, establishing Trailerbroker as a go-to resource and increasing reader engagement by 30%.
- Built partnerships with 50+ prominent web properties, including Airstream and Volkswagen, enhancing brand reach and elevating online reputation by 25%.
Senior Writer, TechNorms
June 2011 – June 2019
- Launched the Windows category, achieving 25 million pageviews and solidifying TechNorms as a leading authority in tech news.
- Covered the Consumer Electronics Show (CES) with live updates and exclusive content, boosting TechNorms’ social media engagement by 45% and increasing brand visibility.
- Published 50+ in-depth product reviews for major brands like Huawei and OtterBox, enhancing TechNorms’ reputation and increasing reader engagement by 30%.
Founder, Popp-Up Writing
January 2007 – Present
- Developed 1,000+ pieces of industry-specific content, enhancing client brand engagement by up to 50% across target audiences.
- Created content for brands such as The Emmys, HP, and Samsung, resulting in increased visibility and positive engagement with target audiences.
- Secured features in major outlets like CBS Denver and Lifehacker, showcasing Popp-Up Writing’s versatility and increasing brand recognition by 35%.
- Orchestrated content strategies that increased client revenue by $4 million, leveraging audience insights and performance-driven refinements.