The Person I Am

I’ve spent two decades building content strategies that make brands impossible to ignore. Not because they sound like every other corporate clone, but because they sound like themselves, clear, confident, and worth paying attention to.

From Fortune 500 companies to scrappy startups, I’ve helped brands cut the jargon, focus on what matters, and connect with the people who keep their lights on. When I work with a client, we’re not just chasing clicks. We’re building an experience that turns strangers into customers and customers into loyal fans.

The Work I Love

I specialize in the stuff that actually works:

  • Content strategies that guide people from curious browsers to paying customers.
  • SEO that makes sure you show up when people need you most.
  • Funnels that actually get used. They’re simple, intentional, and built for real human behavior.

I’ve seen gorgeous websites no one visits and traffic spikes that lead nowhere. The difference between those and a site that delivers real results? A clear story, delivered to the right audience, at the right time.

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Melissa Popp, Star Wars: The Last Jedi premiere night

My Approach

Working with tight budgets, aggressive deadlines, and big expectations has taught me how to squeeze performance out of every asset. I test, I track, and I refine until your content works as hard as you do.

It’s not just about writing “great copy.” It’s about making every page, post, and email part of a larger journey. One that guides people toward the choice you want them to make.

What 20 Years Teaches You

Two decades of trial, error, and breakthrough moments boil down to this:

  1. Your story matters. Tell it in a way your audience actually cares about.
  2. Your funnel is broken. Test it, track it, and fix the leaks.
  3. Your budget isn’t the problem. Your priorities are. The right order of tasks beats unlimited resources every time.

Why People Bring Me In

  • I’ve created over 2,500 content pieces across everything from SaaS platforms to cannabis companies.
  • My strategies have driven $4M+ in client revenue.
  • I’ve worked with brands like The Emmys, HP, and Samsung.
  • I’ve been featured in outlets like ABC Detroit and CBS Denver.

Whether I’m building a content strategy, speaking at a conference, or guesting on a podcast, my goal stays the same: give people something useful they can put to work immediately.

Writing: 36 years
Content Strategy: 20 years
Content Marketing: 19 years
SEO: 16 years
Funnel Optimization: 13 years
Conversion Rate Optimization: 11 years
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What are you waiting for? Let’s talk today!