About Me | Melissa Popp

The Person I Am

I’ve spent 20 years helping brands figure out what makes them worth paying attention to.

That usually starts with cutting the fluff: the vague messaging, the copy that sounds polished but says nothing. I find the real story and turn it into content that feels clear, confident, and useful to the people reading it.

I’ve done that for Fortune 500 companies, scrappy startups, and plenty of businesses in between. The size changes. The industry changes. The goal doesn’t. I help brands reach the right people and give those people a reason to care.

The Work I Love

My sweet spot is where storytelling meets strategy.

I build content strategies that move people from curiosity to action. I do SEO that helps the right audience find you in the first place. I build funnels designed for real human behavior, not the fantasy version people put in pitch decks.

I’ve seen beautiful websites that never pull their weight. I’ve seen traffic spikes that look exciting for five minutes and lead nowhere. The difference is usually simple: a clear story, a smart path, and content that meets people where they are instead of asking them to do all the work.

Melissa Popp, Star Wars: The Last Jedi premiere night

My Approach

Big goals don’t automatically come with big budgets, clean timelines, or unlimited resources. Most of the time, they come with pressure, a half-full brief, and a deadline that showed up too fast.

So my approach is practical. I test. I track. I tighten what isn’t working. I look at the full picture so every page, email, blog post, and landing page is doing a job instead of just taking up space.

Good copy matters, but it doesn’t carry the load alone. The work pays off when every piece moves someone one step closer to trusting you, buying from you, or coming back.

What 20 Years Teaches You

After two decades in content marketing, a few things get obvious. Your story matters, but only if you tell it in a way your audience actually cares about. Funnels break all the time, usually in quiet, boring places no one wants to look, which is why testing matters. Budgets are rarely the real problem. Priorities are. I’ve seen focused teams do more with limited resources than bloated teams do with twice the budget.

Why People Bring Me In

I’ve created more than 2,500 content pieces across industries from SaaS to cannabis. My strategies have helped drive over $4 million in client revenue. I’ve written for brands like The Emmys, HP, and Samsung, spoken at Local SEO for Good and WTSFest, and been featured by CBS Denver, ABC Detroit, and in Majestic’s SEO in 2026 book.

But the reason people bring me in is simpler. They want someone who can see the story, tell the truth about what’s working and what isn’t, and build content people actually use.

That’s the work I do.

Writing: 36 years

Content Strategy: 20 years

Content Marketing: 19 years

SEO: 16 years

Funnel Optimization: 13 years

Conversion Rate Optimization: 11 years

What are you waiting for? Let’s talk today!