I’ve spent two decades helping brands find their voice, connect with their audience, and turn attention into action. From building content strategies that dominate search to creating stories people actually want to read, I’ve worked with global brands, local businesses, and everyone in between.
Whether I’m on stage at a conference, behind a mic on a podcast, or mapping out a client’s next big content push, my approach stays the same: clear, honest communication backed by real results.
I drive local SEO content strategies that boost client visibility across competitive markets while leading a high-performing content team through clear direction and efficient workflows. I translate audience intent into measurable growth strategies and advance RicketyRoo’s AI integration across content workflows to accelerate creativity, speed, and impact for both clients and internal projects.
I launched my own writing shop and built relationships with clients ranging from household names to hometown heroes across diverse industries. Over 18 years, I’ve delivered more than 1,000 projects and continue finding genuine excitement in watching client results exceed expectations.
I transformed stagnant search rankings into explosive growth, adding over 3,000 new keywords within just three months. My strategic approach earned the company 100+ high-authority backlinks while driving significant conversion increases across their product lines.
I created and launched TripSavvy’s RV travel section from scratch, building content that consistently attracted nearly 90,000 monthly views during peak travel seasons. My expertise in travel writing helped establish the publication as a trusted resource for recreational vehicle enthusiasts.
I directed a specialized team that executed targeted content and link-building campaigns for high-profile clients across multiple industries. Major successes included completely overhauling Alexa.com’s damaged backlink profile and dramatically improving their high-value keyword rankings through strategic content placement.
I would not be where I’m at in my career if it weren’t for Melissa. She is an absolute powerhouse who puts 110% into everything she does. From my very first day at RicketyRoo, Melissa took me under her wing and helped me transform into a better SEO and a better person. She has all…
I’ve worked with Melissa Popp on several content initiatives, and she consistently brought thoughtful, well-researched work to the table. She’s skilled at taking complex topics and turning them into accessible, clear content that aligns with brand goals. Whether it’s website copy, blog posts, or social content, Melissa approaches each project with a strong sense of…
In my role as Account Manager and SEO Strategist at RicketyRoo, Melissa was an absolute lifesaver. As the Content Strategy Director, she played a pivotal role in driving the growth and success of our content team. With over 20 years of digital marketing expertise, Melissa consistently served as a trusted resource, offering insights into strategic…
Melissa Popp brings a unique combination of talents. With a foundation in writing, she blends content development, search engine optimization (SEO), and other key digital skills. Highly technically with marketing technology tools, she is able to execute these ideas into action and measure what works and what doesn’t. All with a positive, can-do attitude and…
I’ve had the honor and pleasure of working with Melissa for over five years – first as a colleague with TripSavvy, and later as a consultant. Simply put: nobody knows SEO and content like Melissa. As a collaborator, she’s helped me to better understand my own traffic patterns, taught me how to use tools like…
Melissa is an expert in everything content. By pulling her vast sources of knowledge together, Melissa creates content that is not only effective but interesting to the reader. Content isn’t the only thing Melissa shines in. Her marriage of content and digital marketing makes her essential asset to any clients who are needing digital marketing.…
I have worked with Melissa for nearly a decade now. She is a highly disciplined and exceptionally creative writer who doesn’t leave any stone unturned to get the best information on any given topic. She has an amazing work ethic, is dedicated, methodical and very capable of accepting any challenge that comes her way. Her…
Melissa is so talented and versatile. My company has worked with her for a couple of years now and she has always delivered. She is creative, organized, a great writer, and her work ethic is unmatched. Melissa walked us through the process and has always had our best interest in mind. It has been and…
Melissa is a very knowledgeable, highly efficient and deeply kind content professional. I have never worked with someone who is more willing to go above and beyond to do good work on my behalf. I have nothing but praise for her level of customer service, her communication skills and her expertise at SEO. I highly…
Whether you need a speaker, strategist, or collaborator, I’m ready to make it happen. Let’s create something your audience, and your customers, will remember.