Most teams don’t have a writing problem. They have a direction problem: plenty of content, no agreement on what the reader should do next.
Every service on this page starts in the same place. Who’s actually showing up, what they came for, and where they quietly leave. What changes is how much of the work you want me to carry.
Content Strategy Consultation
You’ve got a team, a backlog of ideas, and maybe a plan you’re not sure about. You want a second set of eyes before the budget gets spent.
We look at what you’re publishing, who it’s for, and what’s getting in the way. You leave with a short list of priorities and the reasoning behind each one, so your team can run with it without me in the room.
Best for teams that can execute and just need the call made. [add format, session length, and pricing]
Content Strategy Development
This is the full build. Audience research, search intent, SERP gap analysis, keyword clustering, and a roadmap that tells your team what to make, in what order, and why.
It’s the same process I’ve used at RicketyRoo to build strategies for 40+ clients, with organic traffic lifts of 20% to 40% and 15% to 25% more qualified leads. Qualified matters. A plan that brings in the wrong people just makes your sales team tired.
You get a strategy built for your actual budget and headcount, not the fantasy version. If you can publish two pieces a month, the plan is built for two. [add timeline and pricing]
Content Audits
Every page on your site should be able to answer one question: should this exist?
I go through what you have and sort it. Keep it, fix it, merge it, or cut it. Along the way I flag the pages that rank and still don’t bring in calls, because that’s usually where the story is breaking.
You get a prioritized list, not a 90-page spreadsheet nobody opens twice. [add scope, e.g., page limits, and pricing]
Funnel Optimization
Funnels rarely break in dramatic ways. A CTA that asks too much too soon. A service page that answers the wrong question. A handoff from blog post to contact form that just… stops.
I trace the path from search result to conversion, find where people drop off, and fix the pages and handoffs in between. Then we test, because a fix nobody measured is just an opinion.
Content Support
For teams that have writers but need the strategy layer underneath them. That can look like:
- Content briefs that give writers the reader, the intent, the angle, and the job of the page before they type a word.
- On-page SEO so the pages you already have can compete for what they should be ranking for.
- Internal linking that moves readers (and search engines) toward the pages that matter to your business.
The structured briefs and QA systems I run at RicketyRoo keep my team’s on-time delivery above 95%. That’s the system you’re borrowing.
Not Sure Where to Start?
Start with a consultation or an audit. Both give you a clear picture of what’s working before you commit to anything bigger, and plenty of clients find that’s all they needed.
If you already know the content is underperforming and you want the whole thing rebuilt, go straight to strategy development.
Why People Bring Me In
Twenty years across agencies, in-house teams, and my own consultancy. 2,500+ published pieces. Work for The Emmys, HP, and Samsung. At NuLeaf Naturals, a rebuilt content strategy added 3,000+ keyword rankings in three months, in one of the most regulated markets online.
But the work I’m proudest of is usually smaller. One garbage-disposal post for a plumbing client, written from a subcontractor’s real story, hit #1 and drove roughly 140% more leads. That’s what a page with a job looks like.