Friendly Neighborhood Content Strategist

With great content comes great responsibility
If you're not using content marketing, you're missing out on one of the most powerful tools in your online arsenal. Content marketing is the process of creating and distributing valuable content to attract and retain a clearly defined audience.
SEO is the practice of optimizing a website for Google and other search engines with the goal of earning more web traffic and improving the visibility of the site. When done correctly, SEO results in increased leads, customers, and sales.
Conversion optimization is the process of increasing the amount of visitors to a website who take a desired action, such as making a purchase or filling out a contact form. Conversion helps you achieve your business goals by increasing traffic and sales.

Brands really can make a difference...

Developing a content strategy that focuses on creating valuable, engaging content that will resonate with your target audience needs a superhero to drive results.

I am that superhero. I’m a content strategist with over 20 years of experience in content marketing and SEO with proven results.

I’m a content writer first and foremost who develops SEO and content strategies for businesses big and small. I love working with brands who are passionate about their work and want to make a difference in their community.

My goal is to help these businesses succeed and reach more people online with story-based, expert-driven content. I truly believe every company has a story to tell – even if they don’t think they do.

I've worked with some pretty awesome people

joe cortez
Joe Cortez, Joe Cortez Industries

I’ve had the honor and pleasure of working with Melissa for over five years – first as a colleague with TripSavvy, and later as a consultant. Simply put: nobody knows SEO and content like Melissa. As a collaborator, she’s helped me to better understand my own traffic patterns, taught me how to use tools like SEMRush to find keywords to approach for traffic, and how to consider SEO campaigns alongside other platforms, including paid and social media. Working under her, Melissa and I were able to drive incredible social engagement for clients, driving in-store traffic with a combination of content, social call-outs, and paid advertising. She is an incredible asset to whoever she works with, a consummate professional, and a good friend. I know she will exceed expectations in everything she does, and can’t wait to see what’s next.

jack roldan
Jack Roldan, See Deep Local

Melissa is a phenomenal force to work with, a real team player, she truly defined leadership, creativity and expertise in multiple disciplines. From being a tremendous asset to clients by not just meeting their needs but exceeding their goals and delivering differentiating content stratagem, she is an outstanding resource and expert that can be trusted to deliver outstanding output. Highly recommended!

joel morrow
Joel Morrow, Natural Fusion

Melissa Popp brings a unique combination of talents. With a foundation in writing, she blends content development, search engine optimization (SEO), and other key digital skills. Highly technically with marketing technology tools, she is able to execute these ideas into action and measure what works and what doesn’t. All with a positive, can-do attitude and an unwavering focus to get things done. It’s rare to find someone who can wear so many hats, a valuable asset in today’s complex digital marketing environment. I highly recommend Melissa to help companies seeking to up their digital game.

More About Me

Who Am I?

As the Content Strategy Director at RicketyRoo, Melissa Popp works with clients directly to create engaging and authoritative content that dominates local search results.

Every client has a story – especially small and medium businesses. Melissa takes those stories and creates content that improves experience optimization and increases conversion goals.

Why Choose Me

I’m a content strategist who helps businesses create and optimize content for their websites. I have a deep understanding of how to write for the web and how to make content engaging and effective. My services include content strategy, content writing, and SEO. My clients have seen remarkable results from my work, with increased traffic and better engagement with their target audiences.

Passionate about what I do


Partners with your brand

Provides data-driven recommendations

Creates impact-based strategy

My Experience

Writing: 32 years
Content Strategy: 18 years
Content Marketing: 15 years
SEO: 12 years
Funnel Optimization: 10 years
Conversion Rate Optimization: 6 years