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Friendly Neighborhood Content Strategist

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Content Marketing

If you're not using content marketing, you're missing out on one of the most powerful tools in your online arsenal. Content marketing is the process of creating and distributing valuable content to attract and retain a clearly defined audience.

SEO

SEO is the practice of optimizing a website for Google and other search engines with the goal of earning more web traffic and improving the visibility of the site. When done correctly, SEO results in increased leads, customers, and sales.

Conversion Optimization

Conversion optimization is the process of increasing the amount of visitors to a website who take a desired action, such as making a purchase or filling out a contact form. Conversion helps you achieve your business goals by increasing traffic and sales.

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With over 20 years of experience in content marketing and SEO, I’ve been the driving force behind many successful strategies. I’m the content whisperer, crafting SEO and content strategies for businesses of all sizes. I thrive on collaborating with brands that share my passion for storytelling.

Whether you’re a startup or an established company, my strategies are tailored to elevate your brand and engage your audience effectively. Together, we’ll navigate the digital landscape and make a lasting impression.

As a seasoned content strategist, I dive into what makes your business unique. I craft strategies that not only boost your SEO and engage your audience on a deeper level but also increase your website traffic and conversion rates. From captivating blog posts to compelling website copy, I ensure every content reflects your brand’s voice and vision.

My holistic approach considers every angle of your digital presence to maximize impact and drive conversions. Let’s take your content from good to extraordinary, ensuring it resonates with your audience and stands out in a crowded market, ultimately leading to increased brand visibility and customer engagement.

My mission? To help your business not just succeed but soar. Every company has a killer story to tell—even if they don’t know it yet. Let’s dig deep, find those gems, and craft content that captivates your audience and drives real success.

Your brand’s narrative is waiting to be unleashed, and I’m here to make sure it’s heard loud and clear. Ready to turn your brand into a legend? Let’s get started and transform your business’s potential into reality!

Melissa Popp and Leslie David Baker from The Office

Dress for the job you want, not the one you have

Melissa Popp, Star Wars: The Last Jedi premiere night

Melissa Popp. Red Rocks, Morrison, Colorado

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Vikram Kinkar, TechNorms

I have worked with Melissa for nearly a decade now. She is a highly disciplined and exceptionally creative writer who doesn’t leave any stone unturned to get the best information on any given topic. She has an amazing work ethic, is dedicated, methodical and very capable of accepting any challenge that comes her way.

Her writing is very well crafted keeping SEO in mind. That’s one reason why some of her work from a decade back still ranks in the top 10 results for us. Since she has such excellent grasp on web content writing her recommendations for content development are spot on. That’s the best RoI anyone could ask for.

If you need a writer in the tech, automobile or social media space there are few who are as good as her. She is one team member on whom I can always count on.

Jennifer Romeiro, Mobile RV Glass

Melissa is so talented and versatile. My company has worked with her for a couple of years now and she has always delivered. She is creative, organized, a great writer, and her work ethic is unmatched. Melissa walked us through the process and has always had our best interest in mind. It has been and continues to be so easy to work with her. She has become our go to for digital marketing. Melissa is an asset to whoever she works with and brings years of knowledge and experience to every project. She has a plethora of knowledge about SEO and how to use your sites content to get you the best results. Ever since we began working with Melissa our internet presence has skyrocketed. I HIGHLY recommend Melissa to all.

Adam Ragsdale, NuLeaf Naturals

Melissa has a unique superpower to uplift any team. She brings a tremendous breadth of expertise not only in digital, but marketing strategy overall. A perpetual learner, she has her finger on the pulse of innovation and is eager to share her knowledge. Anyone would be fortunate to work with Melissa.

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Melissa Popp is the Content Strategy Director for RicketyRoo. With two decades of experience helping businesses amplify their online presence, Melissa brings knowledge, innovative ideas, and actionable strategies tailored to today’s competitive landscape. Her expertise is backed by successful collaborations with diverse businesses, from small local shops to larger enterprises, proving the effectiveness of well-crafted content strategies in driving tangible results.

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I’m a content strategist who transforms business websites with killer content and SEO. I know how to craft web content that’s both engaging and effective. My services include content strategy, writing, and SEO magic. My clients see skyrocketing traffic and supercharged audience engagement from my work.

Passionate about what I do

No BS

Partners with your brand

Provides data-driven recommendations

Creates impact-based strategy

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Writing: 35 years

Content Strategy: 20 years

Content Marketing: 18 years

SEO: 15 years

Funnel Optimization: 12 years

Conversion Rate Optimization: 10 years