Friendly Neighborhood Content Strategist

With great content comes great responsibility.
If you're not using content marketing, you're missing out on one of the most powerful tools in your online arsenal. Content marketing is the process of creating and distributing valuable content to attract and retain a clearly defined audience.
SEO is the practice of optimizing a website for Google and other search engines with the goal of earning more web traffic and improving the visibility of the site. When done correctly, SEO results in increased leads, customers, and sales.
Conversion optimization is the process of increasing the amount of visitors to a website who take a desired action, such as making a purchase or filling out a contact form. Conversion helps you achieve your business goals by increasing traffic and sales.

Brands really can make a difference...

Developing a content strategy that focuses on creating valuable, engaging content that will resonate with your target audience needs a superhero to drive results.

I am that superhero. I’m a content strategist with over 20 years of experience in content marketing and SEO with proven results.

I’m a content writer first and foremost who develops SEO and content strategies for businesses big and small. I love working with brands who are passionate about their work and want to make a difference in their community.

My goal is to help these businesses succeed and reach more people online with story-based, expert-driven content. I truly believe every company has a story to tell – even if they don’t think they do.

I've worked with some pretty awesome people

Mike denman
Mike Denman, Better Than Awesome

I’ve worked with some top notch, super organized folks in the past. That allowed me to have some understating Melissa’s work ethic. I started working with Melissa through content development, client services, and marketing strategy sessions at the SEO firm we worked at together.

I knew from her work load, what kind of level she would operate at, and worried that my requests would not fit within her availability.

I’ve been amazed with how efficiently and quickly Melissa would both respond and fulfill a request. This goes well beyond writing, project management, and the like. Each time I brought a need to her, she would under promise and over deliver.

Melissa is a hard working, well read and well versed digital marketing specialist.

Joel morrow
Joel Morrow, Natural Fusion

Melissa Popp brings a unique combination of talents. With a foundation in writing, she blends content development, search engine optimization (SEO), and other key digital skills. Highly technically with marketing technology tools, she is able to execute these ideas into action and measure what works and what doesn’t. All with a positive, can-do attitude and an unwavering focus to get things done. It’s rare to find someone who can wear so many hats, a valuable asset in today’s complex digital marketing environment. I highly recommend Melissa to help companies seeking to up their digital game.

Jack roldan
Jack Roldan, See Deep Local

Melissa is a phenomenal force to work with, a real team player, she truly defined leadership, creativity and expertise in multiple disciplines. From being a tremendous asset to clients by not just meeting their needs but exceeding their goals and delivering differentiating content stratagem, she is an outstanding resource and expert that can be trusted to deliver outstanding output. Highly recommended!

More About Me

Who Am I?

As the Friendly Neighborhood Content Strategist at RicketyRoo, Melissa Popp works with clients directly to create engaging and authoritative content that dominates local search results.

Every client has a story – especially small and medium businesses. Melissa takes those stories and creates content that improves experience optimization and increases conversion goals.

Why Choose Me

I’m a content strategist who helps businesses create and optimize content for their websites. I have a deep understanding of how to write for the web and how to make content engaging and effective. My services include content strategy, content writing, and SEO. My clients have seen remarkable results from my work, with increased traffic and better engagement with their target audiences.

Passionate about what I do


Partners with your brand

Provides data-driven recommendations

Creates impact-based strategy

My Experience

Writing: 32 years
Content Strategy: 18 years
Content Marketing: 15 years
SEO: 12 years
Funnel Optimization: 10 years
Conversion Rate Optimization: 6 years