Friendly Neighborhood Content Strategist

With great content comes great responsibility
If you're not using content marketing, you're missing out on one of the most powerful tools in your online arsenal. Content marketing is the process of creating and distributing valuable content to attract and retain a clearly defined audience.
SEO is the practice of optimizing a website for Google and other search engines with the goal of earning more web traffic and improving the visibility of the site. When done correctly, SEO results in increased leads, customers, and sales.
Conversion optimization is the process of increasing the amount of visitors to a website who take a desired action, such as making a purchase or filling out a contact form. Conversion helps you achieve your business goals by increasing traffic and sales.

Brands really can make a difference...

With over 20 years of experience in content marketing and SEO, I’ve been the driving force behind many successful strategies. I’m the content whisperer, crafting SEO and content strategies for businesses of all sizes. I thrive on collaborating with brands that share my passion for storytelling.

Whether you’re a startup or an established company, my strategies are tailored to elevate your brand and engage your audience effectively. Together, we’ll navigate the digital landscape and make a lasting impression.

As a seasoned content strategist, I dive into what makes your business unique. I craft strategies that not only boost your SEO and engage your audience on a deeper level but also increase your website traffic and conversion rates. From captivating blog posts to compelling website copy, I ensure every content reflects your brand’s voice and vision.

My holistic approach considers every angle of your digital presence to maximize impact and drive conversions. Let’s take your content from good to extraordinary, ensuring it resonates with your audience and stands out in a crowded market, ultimately leading to increased brand visibility and customer engagement.

My mission? To help your business not just succeed but soar. Every company has a killer story to tell—even if they don’t know it yet. Let’s dig deep, find those gems, and craft content that captivates your audience and drives real success.

Your brand’s narrative is waiting to be unleashed, and I’m here to make sure it’s heard loud and clear. Ready to turn your brand into a legend? Let’s get started and transform your business’s potential into reality!

I've worked with some pretty awesome people

Richard Mohr
Richard Mohr, Mountain West Credit Union Association

I only worked with Melissa for a short time, and I think her skills are misunderstood. Her profile says that she’s an expert writer, content strategist and link developer, but I consider her to more of an artist. Melissa can take a subject she knows little about and transform it into a blog or piece of content that’s relevant, timely and interesting. That’s really hard and she’s really good. She’s also a wizard when it comes to link development and understands how to build a strong profile that boosts and maintains search engine rankings. She’s also open, welcoming, honest and fun and would make a fantastic addition to any organization.

Joel Morrow
Joel Morrow, Natural Fusion

Melissa Popp brings a unique combination of talents. With a foundation in writing, she blends content development, search engine optimization (SEO), and other key digital skills. Highly technically with marketing technology tools, she is able to execute these ideas into action and measure what works and what doesn’t. All with a positive, can-do attitude and an unwavering focus to get things done. It’s rare to find someone who can wear so many hats, a valuable asset in today’s complex digital marketing environment. I highly recommend Melissa to help companies seeking to up their digital game.

Adam Ragsdale
Adam Ragsdale, NuLeaf Naturals

Melissa has a unique superpower to uplift any team. She brings a tremendous breadth of expertise not only in digital, but marketing strategy overall. A perpetual learner, she has her finger on the pulse of innovation and is eager to share her knowledge. Anyone would be fortunate to work with Melissa.

More About Me

Who Am I?

Melissa Popp is the Content Strategy Director for RicketyRoo. With two decades of experience helping businesses amplify their online presence, Melissa brings knowledge, innovative ideas, and actionable strategies tailored to today’s competitive landscape. Her expertise is backed by successful collaborations with diverse businesses, from small local shops to larger enterprises, proving the effectiveness of well-crafted content strategies in driving tangible results.

Why Choose Me

I’m a content strategist who transforms business websites with killer content and SEO. I know how to craft web content that’s both engaging and effective. My services include content strategy, writing, and SEO magic. My clients see skyrocketing traffic and supercharged audience engagement from my work.

Passionate about what I do


Partners with your brand

Provides data-driven recommendations

Creates impact-based strategy

My Experience

Writing: 35 years
Content Strategy: 20 years
Content Marketing: 18 years
SEO: 15 years
Funnel Optimization: 12 years
Conversion Rate Optimization: 10 years