Content marketing is the process of creating and distributing valuable content to attract and retain customers. Content marketing is holistic, encompassing all aspects of a business’s marketing mix from strategy to execution to measurement. It involves creating and distributing thoughtful, informative, and entertaining content that helps your company stand out from the competition.
DetailsSearch engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The goal is to make the site more likely to be found when users conduct internet searches. SEO can be done on a small or large scale, and can involve various techniques such as keyword research, on-page optimization, link building, and content marketing. Learn more about SEO with this brief guide.
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As the saying goes, “Content is king.” But in the world of search engine optimization (SEO), it can be tempting to prioritize keywords and rankings over the actual quality of the content. While it’s true that SEO is an important aspect of any online marketing strategy, focusing solely on it can be detrimental to your…
DetailsA great blog post conclusion serves as a final thoughts section that ties everything together and leaves the reader with a lasting impression. Here are some tips for writing a strong conclusion to your blog post: By following these tips, you can craft a strong conclusion that ties your blog post together and leaves a…
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As a blogger, it’s important to start your posts off with a strong introduction that hooks your reader and sets the stage for the rest of the content. A great blog post introduction should do the following: Here are a few additional tips for crafting a great blog post introduction: A great blog post introduction…
DetailsA meta description summarizes a webpage’s content that appears in search engine results pages (SERPs). It’s an important element of on-page SEO because it helps give context to the page and can influence whether someone clicks through to your site. Here are some tips on how to write a great meta description: By following these…
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A headline is the first thing readers see when they come across your blog post, and it’s often the determining factor in whether they will click through and read your content. That’s why it’s so important to write a compelling headline. Here are some tips on how to write a great headline: Following these tips,…
DetailsWriting a blog post can seem daunting, but it doesn’t have to be. By following some simple steps and best practices, you can create a well-written and engaging blog post that will interest and inform your readers. Here are some tips on how to write a great blog post: Following these tips can create a…
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Headers are as crucial to a blog post as the Force is to a Jedi. They serve as the lightsaber that cuts through the noise and draws the reader in with the power of the Dark Side (just kidding, we’re sticking to the Light Side here!). Writing the perfect header is a balancing act that…
DetailsAs a website owner, you may be tempted to repurpose the same content across multiple sites you own. After all, if the content is engaging, informative, and successful on one site, why not duplicate it for additional exposure? Unfortunately, this seemingly innocuous approach can lead to a host of issues that can negatively impact your…
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If you’ve read this far, everything you’ve read on this blog has been written by OpenAI/ChatGPT and other AI-related apps as an A/B testing of just how smart Google and others are at detecting AI content. This IS the AI content you’ve been looking for. (That last sentence was written by me, for real.)