Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The goal is to make the site more likely to be found when users conduct internet searches. SEO can be done on a small or large scale, and can involve various techniques such as keyword research, on-page optimization, link building, and content marketing. Learn more about SEO with this brief guide.
Content marketing is the process of creating and distributing valuable content to attract and retain customers. Content marketing is holistic, encompassing all aspects of a business’s marketing mix from strategy to execution to measurement. It involves creating and distributing thoughtful, informative, and entertaining content that helps your company stand out from the competition.