As the Friendly Neighborhood Content Strategist at RicketyRoo, Melissa Popp works with clients directly to create engaging and authoritative content that dominates local search results. Every client has a story – especially small and medium businesses. Melissa takes those stories and creates content that improves experience optimization and increases conversion goals.

What is SEO?

A Brief Guide to SEO

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The goal is to make the site more likely to be found when users conduct internet searches. SEO can be done on a small or large scale, and can involve various techniques such as keyword research, on-page optimization, link building, and content marketing. Learn more about SEO with this brief guide.