As the Content Strategy Director at RicketyRoo, Melissa Popp works with clients directly to create engaging and authoritative content that dominates local search results. Every client has a story – especially small and medium businesses. Melissa takes those stories and creates content that improves experience optimization and increases conversion goals.
We’ve all been there—wrapping up a blog post and unsure how to tie everything together. The conclusion, often overlooked, is a crucial part of a blog post. It’s not just a summary, but a reinforcement of the message, an encouragement for engagement, and a guide for the reader’s next step. Let’s explore the art of…
Let’s face it – your headline is make-or-break for your content. It’s the first (and sometimes only) thing people see before deciding whether to read further. A killer headline can mean the difference between your content getting ignored or going viral. But crafting compelling headlines can be challenging. It takes skill, practice, and understanding what…
Meta descriptions are not just a few lines of text, they are the elevator pitch for your web pages. They’re your chance to inform and empower searchers, convincing them to click through to your site in just a few seconds. Crafting the perfect meta description is not just a challenge, it’s a powerful tool in…
Crafting a compelling introduction to your blog post is like laying a solid foundation for a building—everything that follows relies on its strength. The introduction is your first chance to grab your reader’s attention and convince them that your content is worth their time. If done right, it sets the tone for the entire piece…