As the Content Strategy Director at RicketyRoo, Melissa Popp works with clients directly to create engaging and authoritative content that dominates local search results. Every client has a story – especially small and medium businesses. Melissa takes those stories and creates content that improves experience optimization and increases conversion goals.
Bard is a large language model chatbot developed by Google. It is trained on a massive dataset of text and code, and can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. Bard AI is still under development, but it has learned to perform many kinds…
As a coffee enthusiast, it’s easy to fall into the same routine when it comes to our caffeine fix. Many of us either brew coffee at home or order the same Starbucks drink every time. To break the monotony, I’ve compiled a list of refreshing cold brew options perfect for those seeking a change in…
As a website owner, you may be tempted to repurpose the same content across multiple sites you own. After all, if the content is engaging, informative, and successful on one site, why not duplicate it for additional exposure? Unfortunately, this seemingly innocuous approach can lead to a host of issues that can negatively impact your…
Headers are as crucial to a blog post as the Force is to a Jedi. They serve as the lightsaber that cuts through the noise and draws the reader in with the power of the Dark Side (just kidding, we’re sticking to the Light Side here!). Writing the perfect header is a balancing act that…
Writing a blog post can seem daunting, but it doesn’t have to be. By following some simple steps and best practices, you can create a well-written and engaging blog post that will interest and inform your readers. Here are some tips on how to write a great blog post: Following these tips can create a…
A headline is the first thing readers see when they come across your blog post, and it’s often the determining factor in whether they will click through and read your content. That’s why it’s so important to write a compelling headline. Here are some tips on how to write a great headline: Following these tips,…
A meta description summarizes a webpage’s content that appears in search engine results pages (SERPs). It’s an important element of on-page SEO because it helps give context to the page and can influence whether someone clicks through to your site. Here are some tips on how to write a great meta description: By following these…
As a blogger, it’s important to start your posts off with a strong introduction that hooks your reader and sets the stage for the rest of the content. A great blog post introduction should do the following: Here are a few additional tips for crafting a great blog post introduction: A great blog post introduction…
A great blog post conclusion serves as a final thoughts section that ties everything together and leaves the reader with a lasting impression. Here are some tips for writing a strong conclusion to your blog post: By following these tips, you can craft a strong conclusion that ties your blog post together and leaves a…
As the saying goes, “Content is king.” But in the world of search engine optimization (SEO), it can be tempting to prioritize keywords and rankings over the actual quality of the content. While it’s true that SEO is an important aspect of any online marketing strategy, focusing solely on it can be detrimental to your…