Melissa Popp leverages two decades of content marketing experience to develop strategies that deliver results. She pairs sharp storytelling with data that counts, helping brands build trust, expand their reach, and create content that resonates with people.
SEO’s center of gravity is shifting beyond Google. In this candid conversation, Melissa Popp and Jeremy Rivera unpack how AI overviews, LLM-driven queries, and multi-channel strategies change the game—from keyword rankings to capturing and nurturing users across the full journey.
A childhood grief workbook vanished with time—until AI helped me find it and, with it, a piece of myself. This reflection shows how ChatGPT can be more than a productivity tool, serving as a bridge to memory, meaning, and healing.
